Question 1

How is my internet worth calculated?

Accepted Answer

We use publicly reported ARPU (Average Revenue Per User) figures from each company's earnings reports — Google ~$60/user, Meta ~$40/user, Amazon ~$25/user — adjusted by your usage intensity.

Question 2

Is this amount what I could actually sell my data for?

Accepted Answer

Not exactly. This represents how much revenue Big Tech generates from your data through ads and services. The actual amount you could sell your data for would be much lower.

Question 3

Which companies are included in the calculation?

Accepted Answer

Google, Meta (Facebook/Instagram), Amazon, TikTok, Apple, Microsoft, and X (Twitter). Each company's value is based on their latest publicly reported ARPU figures.

How many hours a day do you spend on social media?